Transperien provides dashboard based solutions to track and forecast on fundamental metrics such as Client Retention, Client Churn and Customer Lifetime Value Analysis:

• Customer satisfaction
• Customer response rates (by channel) - direct mail response rate
  
• Web channel usage patterns
  
• Email subscription
  
• Email response
  
• Purchases made
  
• Volume of purchases over time by purchase type
  
• Discounts applied and profit analysis

Additional value added metrics include:

• Product offer response by segment
• Incentive response rates
  
• The length of time since a customer's purchase
  
• Retention: This is the ration of the number of retained customers to the number at risk
  
• Customer Counts: these are the number of customers of a firm for a specified time period - typically driven by contract periods and tenure - becomes more complex if you are trying to drive this across contracts to get a POV on a single customer - i.e. telecom across offerings, banking multiple products; Parma different product sets
  
  
• Customer Time: The length of time a customer stays in a program by profile - psychographic or demographic profile - women, aged 22 renew a subscriptions to magazine for 4 years before dropping from the program
  
• Customer Lifetime Value: the present value of the future cash flows attributed to the customer relationship
  
• Prospect Lifetime Value: The response rate times the sum of the initial margin and the CLV of the acquired customer minus the cost of the prospecting effort
  
• Average Acquisition Cost: The ration of acquisition spending to the number of new customers acquired
  
• Average Retention Cost: The ratio of retention spending to the number of customers retained.